Crawley pub gives away free footballs for the return of the ‘Women’s Super League’ after the international break

The success of England’s Lionesses at the Women’s Euro 2022 tournament has caused a change in perceptions for women’s sport, according to the latest research by pub company and brewer Greene King.

Data collected by the pub company has revealed that the success of the Euros has caused a surge in interest in women’s football for this year’s Women’s Super League season, which resumed after an international break on Saturday, October 15.

Before summer 2022, 27% of people said they never watched any women’s football at all, however now, as many as four in ten Brits (40%) say that the success of the Euros means they are much more likely to tune in to women’s football than previously.

On top of this, a third (33%) specified that they’d be watching the Women’s Super League for the first time this year.

To help more people get into women's football, Greene King is giving away free footballs in the pubs closest to the 12 Women’s Super League teams.

On Saturday, the first 30 female customers in participating sites will be able to pick up a football for free by enquiring at the bar.

Marketing manager for Greene King sport, Faye Nixon said: “Thanks to the success of the Lionesses, it’s clear that attitudes towards women’s football are changing in the UK.

“It’s so encouraging that more people are taking an interest in the Women’s Super League, and it’s even more exciting that the amazing performance by the Lionesses has inspired people to be more physically active.

“We fully support enabling more people to be active and engage in sport, so we’re launching a football giveaway in pubs across the UK that are closest to the super league teams this Saturday.”

As the country's leading pub retailer and brewer, Greene Ling welcomes its customers into our 2,700 pubs, restaurants, and hotels across the UK. As Britain’s leading pub company and brewer, the pub company’s goal is to be the ‘Pride of British Hospitality’.

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To find your local Greene King sports pub ahead of the first game, visit: https://www.greeneking-pubs.co.uk/pubs-near-me/sport/