Fundraising initiative launched to hit £77k for local and national charities for 2021

A Brighton-based marketing agency has launched a campaign to bring the total amount of money raised for charity to £77,000 by 2021.
The teamThe team
The team

Search Seven recently launched #share77k, the business is known for its work in the community, hosting charity events and local fundraising initiatives.

The team says it is their biggest challenge yet, especially considering the difficulties posed by the UK lockdown and coronavirus.

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Gavin Willis, managing director, said: “Our business is purpose-driven and making a difference is at the heart of it; from what we deliver to our clients to our fundraising efforts every year. In the past eight years, we have raised a total of £50k for twenty charities. In celebration of our tenth anniversary in 2021, we’ve set ourselves a target to bring our charity fundraising total to £77k.”

Search Seven usually raises funds by a combination of donations and events and 2020 was set to be a packed year of golf days, quiz nights and other community initiatives. However, the restrictions posted by lockdown has meant that several events have to be put on hold for the time being.

He added: “A lot of charities are really struggling right now as their ability to fundraise has been affected by the restrictions. Our flagship charity Rockinghorse has taken a severe hit in fundraising due the postponement of marathon season. Meanwhile, other charities like RISE that helps people affected by domestic abuse, will need more resources given the increase in incidents during lockdown. Now, more than ever, we want all of our charities to know that they are still at the forefront of our minds.”

“Businesses are adapting to be more online-led during the COVID-19 crisis and we’ve decided to do the same by kicking off #share77k with an online pub quiz. Taking place on the 15th April, in partnership with Sussex Business Times and Firm Balls, there are 100 places and it is free to enter.”

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“Even though we’re on Lockdown, it is really important to us to remain close to our purpose. We believe that you don’t have to be a big business to make a big difference and are proud to be a company that truly lives and breathes our values, to the betterment of society and the local community.”

“Through this really difficult time, we’re determined to keep our campaign going and keep people pledging to support it.”

Established in 2011, Search Seven is an award-winning, Brighton-based digital marketing agency, comprised of experts in all disciplines of search and conversion, from PPC to SEO and conversion rate optimisation. Search Seven pledges to donate up to 7 per cent of their profits to good causes every year through ‘shared’ fundraising efforts.

Search Seven’s commitment to social responsibility was recognised at the 2019 Brighton and Hove Business Awards in 2019 with the CSR Excellence award, and in 2018 winning Corporate Fundraiser of the year for the previous #share7 campaign.

To find out more about the #share77k campaign go here and to donate, please visit the Just Giving page.

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