Love Island star Amy Hart joined store manager Marshall Almeida to help cut the ribbon under a rainbow of blue and orange balloons before the waiting customers were welcomed in.
Amy said she is a big fan of B&M and has been a regular at the Bognor Regis store, usually shopping with a trolley because she says a basket 'just isn't enough'!
The shelves were fully stocked in every corner of the store and checkouts have returned by the inside Guildbourne Centre entrance, as well as by the main door.
1. B&M Worthing
Love Island star Amy Hart cuts the ribbon with store manager Marshall Almeida Photo: Elaine Hammond
2. B&M Worthing
Store manager Marshall Almeida with staff ready to welcome customers to the new B&M in Worthing Photo: Elaine Hammond
3. B&M Worthing
The new B&M store in Worthing was officially opened at 8am on Wednesday, February 21, with many of the former Wilko staff there ready to serve customers Photo: Eddie Mitchell
4. B&M Worthing
The new B&M store in Worthing was officially opened at 8am on Wednesday, February 21, with many of the former Wilko staff there ready to serve customers Photo: Eddie Mitchell