LOCAL National Hunt course, Fontwell Park is one of five racecourses short-listed for an industry award recognising the importance of improving the race day experience for customers. The Racecourse Association’s Showcase Awards celebrate the innovation and excellence being shown across Britain’s 60 racecourses. There are six award categories including Raceday Experience. The entry from Fontwell Park outlines the approach to improving the customer experience at the Royal Wedding Race Night in April.
The course arranged a wide range of additional entertainment with a ‘British’ theme to coincide with racing on the same day as the marriage of Prince William to Kate Middleton. The management team also persuaded local trainer Nick Gifford to run his horse called Royal Wedding on the night. The horse read the script and won the opening race.
The story went around the world with coverage in country’s including the United States and Australia. The PR value was judged to be at least £750,000.
The theme was also well received by customers with the attendance 100 per cent up on the equivalent race meeting in 2010.
The four other courses short listed in the Raceday Experience category are Newcastle, Hamilton, Windsor and Kempton Park. The winner will be announced at an awards dinner on Thursday next week, November 17.