Treasure hunt to mark milestone with mascot

Paddington sharing a marmalade sandwich with some young friends SUS-160808-104859001
Paddington sharing a marmalade sandwich with some young friends SUS-160808-104859001

Horsham-based children’s charity Action Medical Research has launched a treasure hunt in the town to celebrate 40 years with Paddington Bear™ as its official mascot.

A set of specially designed stickers have been hidden in small plastic tubs around the maze area of Horsham Park as part of a geocache-style treasure hunt which started on Friday August 5 and will run until Monday September 5.

Families can use the four stickers to complete a picture of Paddington™ which can be downloaded from the charity’s website; completed pictures can be returned to Action Medical Research for the chance to win a brilliant prize!

Paddington has been at the heart of fundraising for the UK children’s charity ever since his creator, Michael Bond, met Action’s founder Duncan Guthrie back in 1976 and his friendly face has helped to attract thousands of new supporters who together have raised millions of pounds to help babies and children.

The charity is marking the anniversary with a number of special appearances by Paddington across the country this summer as well as the themed treasure hunt close to its North Parade headquarters in Horsham.

“We’re so proud to have been Paddington’s favourite UK charity for four decades and we hope that families will enjoy our sticker hunt in the maze area of Horsham Park,” says Sarah Moss, Action Medical Research’s Director of Communications.

“Paddington has been a real part of the Action story for the past 40 years and we’re so grateful for his support as he’s worked tirelessly to help us raise vital funds for sick babies and children.”

For more than 60 years Action Medical Research has helped pioneer treatments and ways to prevent disease that have benefited millions of people in the UK and across the world. Research they’ve funded has helped to beat polio in the UK, develop ultrasound in pregnancy, fight meningitis and prevent stillbirths.

Action Medical Research is currently funding research into meningitis, Down syndrome, epilepsy and premature birth, as well as some rare and distressing conditions that severely affect children.

For more information and to download the picture and the treasure map, please visit