New pub trail 2011

FOLLOWING the success of the 2010 Pub Trail, family brewers Hall and Woodhouse Ltd have launched their 2011 version. A total of 46 pubs across the county are included in the booklet and customers are encouraged to visit a number of pubs and collect a stamp in order to receive a gift.

The 2010 Pub Trail was held across two counties; Sussex and Dorset and the trails generated more than 3,000 visits, more than 200 booklets were ordered from the website alone.

Last year’s trail happened in the winter months and only offered a gift for visiting 10 or 20 pubs. However, the 2011 trail started on April 18 and lasts until September 30 and offers more gifts. For visiting five pubs customers receive a branded draw string bag, for 10 pubs they receive a branded polo shirt and for 20 pubs they receive a premium branded rugby shirt.

Lyta Fry, business partner at the Kings Arms in Horsham, said: “Last year’s Pub Trail was a great initiative from the brewery, it helped drive customers to our pub, most of which enjoyed a meal as well as the drink they needed in order to receive a gift.

“This year’s Pub Trail is improved from last year, with more prizes being offered and the chance to hit the tourist trade so I am sure it will help support our business even further than last year’s trail.”

Booklets are distributed in the pubs, in the local Tourist Information Centres and via the website