Business pushes pedal to raise funds for young people’s charity

The team at Crunch
The team at Crunch

Employees at Brighton-based online accountancy firm Crunch have raised almost £300 for long-term charity partner, The Starr Trust, by holding a virtual bike ride competition.

The event was timed to support the The Starr Trust’s 360-mile bike ride from Bangor to Brighton. It is one of many activities organised by Crunch for Good, Crunch’s CSR initiative. Crunch installed a Zwift virtual reality training bike in their office reception so participants could cycle along with the Bangor to Brighton bike ride virtually. The technology adapted the bike’s settings to reflect the conditions as those on the roads, including difficult gradients. A total of 33 of Crunch’s employees took part in the race in four teams. Each team was given half a day to cycle and compete for distance. Crunch employees clocked up 195.5 miles.

Darren Fell, CEO and founder of Crunch, said: “The Starr Trust is a fantastic local charity that makes such a difference to young people. For those who couldn’t take part in the real bike ride, a virtual option seemed like the perfect way to raise money for this brilliant cause and give our people a chance to exercise in work time.”

Crunch has been supporting The Starr Trust for nearly two years, and these funds add to the £500 the company has raised for the charity so far. Crunch is also hoping this virtual bike ride will be the first of many similar fundraisers, with the Zwift bike becoming a regular feature at Crunch HQ.