Making tea is certainly a personal ritual, and I echo the findings of this study of tea drinkers in the SouthEast (WSG August 29).
It would seem that none of us trusts the tea we are served when out of our homes – why should this be the case?
We are happy to visit coffee shops and pay over £2.50 for Cappucinos and Lattes, but baulk at being asked to pay £1.50 for a cup of tea.
The reason for this is, I have found, because we resent paying this price for something that we can make at home easily, and cheaply. The cafes that spend time and effort offering a really good cup of tea will win out in the end, as value for money is what we are all seeking nowadays.
Our company was founded back in the 80s with the sole aim of improving the quality of tea sold along the South Coast. 30 years later, the jury is still out, but we still continue to bang the drum for good quality tea, preferably loose.
Now we have made our products available online( www.value-coffee.co.uk) in response to demand from the general public – stocking many famous TEA brands (Clipper, Twinings, Darvilles, to name a few) - plus our own ‘British bulldog’ blend which is a robust, and flavourful blend of Assam and Kenyan teas.
Talking of loose teas, when I mention the word ‘loose’ it elicits the usual response of ‘I can’t be bothered with all that faff!’. My answer is – when you drink loose tea, you will taste the tea, not the paper.
Most people don’t notice this papery taste in their tea as they have only ever drunk their everyday cuppa from a tea bag.
It is more a question of showing how EASY it is to make a pot of tea, rather than a mug with the teabag chucked in!
If we consider that the price difference between a cup of the best and the worst is probably no more than 5 pence it does rather beg the question as to why we are not buying the best?!
Edgcumbes and Value-Coffee stock all types of teas, from loose, teabags, string and tag, tag and enveloped and even the new silk pouch teabags.
For further information and advice on how to make a decent cuppa, please don’t hesitate to contact Alice Rendle on 01243 555775 or email her on firstname.lastname@example.org
Eddgcumbe Tea & Coffee