THE British Heart Foundation (BHF) has awarded £100,000 to Adur District Council to try to improve the heart health of local communities and reduce health inequality.
The investment is part of the BHF’s UK-wide “Hearty Lives” programme to reduce heart disease in specific areas.
The health of people in Adur is mixed compared to the England average. Deprivation is lower than average, but still 2,030 children live in poverty.
Life expectancy is 6.9 years lower for men and 6.7 years lower for women in the most deprived areas of Adur than in the least deprived areas.
Estimated levels of adult obesity are worse than the England average.
There were 1,452 hospital stays for alcohol related harm in 2009/10 and there are 120 deaths from smoking each year.
The Hearty Lives Adur project will be working with children, young people and their parents and carers in local schools and in children’s homes and will be using innovative ways of improving health and wellbeing with the long-term aim of reducing coronary heart disease.
BHF Hearty Lives Programme Lead Shirley Hall said: “We are delighted to be working with Adur District Council on the Hearty Lives Adur project. We believe that the best way to tackle heart health inequalities is to empower communities to make sustainable change for themselves. We hope that people in Adur see significant health improvements as a result of this investment.”
Adur District Councillor David Simmons said: “This funding is a welcome investment to Adur. We are looking forward to working with the BHF and our local partners and children, young people and parents to bring about these positive changes to make long lasting benefits to local communities.”
The award to Adur is part of the BHF’s £11 million nationwide Hearty Lives programme, which is the first time the heart charity has worked in partnership with local NHS services and local authorities to tackle geographical inequalities in heart disease. There are now 31 Hearty Lives projects around the UK and more are planned for later this year.