Coaches rebranding for Easter

National Express driver Dominic Morgan with the Bognegg Regis coach for Easter Sunday
National Express driver Dominic Morgan with the Bognegg Regis coach for Easter Sunday
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A schoolgirl’s creativity has inspired National Express to introduce a special Easter rebranding.

People will be welcomed aboard coaches to Chickester and Bognegg Regis and the new names will feature on the destination blinds on Easter Sunday.

Eight-year-old Emily Lucas with her model Easter coach, complete with National Eggspress branding and travellers crafted from eggs

Eight-year-old Emily Lucas with her model Easter coach, complete with National Eggspress branding and travellers crafted from eggs

A number of other changes have been made since bosses were inspired to rename the coach company ‘National Eggspress’ over the Easter weekend.

They are rolling out Easter-themed destinations on selected coaches across the network.

These also included Birminghen (Birmingham), Bury St Eggmunds (Bury St Edmunds), Chickester (Chichester), Coveggtry (Coventry), Gatchick Airport (Gatwick Airport), Easter Anglia (East Anglia), Egginburgh (Edinburgh), Eggness (Skegness), Stanstegg Airport (Stansted Airport) and Yoke-on-Trent (Stoke-on-Trent).

The idea came about when eight-year-old Emily Lucas from Wednesbury sent in a picture of her model Easter coach, complete with ‘National Eggspress’ branding and travellers crafted from eggs.

Bosses at the UK’s largest coach company were inspired by the young traveller’s artistic talents.

Managing director Tom Stables said: “We hope the new name for Chichester and Bognor Regis will bring a smile to people’s faces over Easter.”

The coach company runs daily services from Bognor Regis, connecting the city to destinations all over the UK. It also operates a direct service to Butlins.

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