Roaring support for big cat campaign

The Project Roar design created by Rustington agency Tann Westlake
The Project Roar design created by Rustington agency Tann Westlake

Volunteers have formed a 30-strong team to join the race against the extinction of wild cats across the globe.

The Body Shop Foundation, based in Bognor Regis, is leading the community challenge, called Project Roar.

The group set out on Wednesday for Big Cat Rescue in Tampa, Florida, to help support endangered big cats by working hands-on with one of the largest sanctuaries in the world dedicated to abused and abandoned big cats.

Supporting them on their journey was Rustington design agency Tann Westlake, which created the brand identity to embody the cause.

Junior account executive Jennifer Coxall said: “The sad reality is that more tigers are kept as pets in America than there are roaming in their natural habitats.

“That is a scary statistic that Project Roar has been campaigning and working tirelessly to change. This week, the hard work has been put into action.”

The goal was to create a visual representation of the community challenge, by designing a powerful and eye-catching logo to help the foundation promote its project to volunteers and the rest of the world.

This design has been heavily featured on the foundation’s website and its ongoing social media campaigns, as well as being the primary design on the volunteers’ T-shirts.

The five-day challenge opened volunteers’ eyes to the plight of big cats across the world and the multitude of issues they face at the hands of man.

Among those taking part was Al Scott, whose wife Adelle works in the foundation’s Bognor office, on Castlegrove Business Park, and heads the communications and fundraising team.

He said: “Terry Pratchett once wrote ‘Them as can do has to do for them as can’t. And someone has to speak up for them as has no voices’. I’m one of them that can and there are some big cats who can’t, and who need a voice.”

Also on the trip was Kira Allen, the youngest daughter of foundation administrator Sue Allen, who also works in the Bognor office and has volunteered for the foundation, with her sister Mica, for a number of years.

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