Horsham marketing agency Jumpstart has won a contract to offer its expertise to an international customer communications business.
Based in Madeira Avenue, the company is helping Frontline, a Hampshire firm that provides communications answering, handling and escalation services for businesses, to develop a new brand identity.
Jumpstart researched Frontline’s market, customers and competitors, developed a clear marketing strategy and robust positioning for the company, and created a distinctive new brand identity including a new strapline – ‘The customer communication experts’, a new logo, colour palette, marketing collateral and style guide.
The new identity and focused positioning reflects the company’s fresh and distinctive approach to the provision of expert customer services, call handling and escalation services.
Fiona Mulliner, Jumpstart’s managing director, said: “This was a really interesting project, working with a great team from Frontline to help them transform their vision into a clear, focused and effective strategy, positioning and identity. We look forward to supporting Frontline as they grow.”
David Jones, managing director at Frontline, said: “Working with Jumpstart was a revelation. It was amazing having someone listen to what we do, truly understand us and to transform this information into something coherent, understandable and easily communicated. Now we have a new-found energy to get out and share what we do. It has been a great journey.”
For more information visit Jumpstart’s website.