A WEST Sussex public relations consultancy is celebrating 25 years in business with the launch of a new corporate identity and website for 2012.
Lea Graham Associates in Burgess Hill specialises in press and public relations, marketing and entertainment.
Now it’s taken some of its own advice and decided its old image had seen its day. The result is a fresh, new and inspired look.
It is based on a twin-colour theme, a tasteful burgundy which ensures continuity from the original brand identity, combined with a refreshing turquoise – the MD’s favourite colour because it traditionally helps open the line of communication between the heart and the spoken word.
It is also understood to present a friendly, happy colour which, in colour psychology, controls and heals the emotions.
“I have occasionally said to clients they should change their branding to keep up with the times and be more successful - and I suddenly realised that the same advice applied to us,” explained company founder and managing director, Susan Fleet.
“The previous Lea Graham logo and website had been around for 25 years and started to look tired and outdated; not words I usually allow to creep into my vocabulary.
“What we now have is bright and vibrant - and our website has all the relevant information, literally at the press of a button.”
Lea Graham Associates is the press and public relations agency for a number of highly prestigious clients including the South of England Agricultural Society and Arundel Castle.
The company was founded by Susan Fleet (née Lea) in 1986 and in 1990 it broadened to include Lea Graham Entertainment, providing private and corporate entertainment at top venues throughout London and the South East.
Lea Graham Associates is at the cutting edge of a high profile and highly competitive industry and it sees its new image as vital to its continuing success and ongoing expansion. The new website, with its eye-catching colour scheme, includes a carousel of lively images and testimonials from many clients.
Susan said: “Lea Graham has been going for 25 years now, so there is a lot of water under the bridge and a lot of experience to carry forward to our next milestone – hopefully in another 25 years time!”